This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
Who Needs The Digital Marketing Course?
SEO training, Google Adwords Training, Social Media Training, Email Marketing Training, Google Analytics Training are gaining their significance in the recent past as the landscape of Marketing is changing. Skill Riser’s Digital Marketing Course addresses what is needed in the market.Entrepreneurs, business owners, bloggers, YouTubers, social media fans
Website owners who want to increase web traffic, conversions, and sales
Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
Anyone wanting to do your own marketing – and not waste money
Are You A Non-Technical Person Without Programming Skills, But Still Want To Pursue A Career In IT?Digital Marketing is the right course for you. It doesn’t need any programming skills, as familiarity with the internet is sufficient to master the concepts to pursue a successful career. A few months of dedicated efforts will ensure a rewarding career in the space of IT. The demand for Digital Marketing professionals is exceeding the supply and this void is creating ample job opportunities for non-technical graduates. We help you crack a job by doing the handholding from training to placement.
Module 1 – World Of Marketing
Intro To Marketing
Types Of Marketing
History of Marketing
Why Marketing
Case Studies Of Branding
Module 2 – Digital Marketing Intro
Intro To Digital Marketing
Modules Of Digital Marketing
Why Digital Marketing Buzz
Opportunities In India & Growth Projection
Module 3 – Planning Digital Marketing Campaign
What is Business Objective
Role Of Business Objective In Digital Marketing
Use Cases Of Business Objective
Module 4 – Masterclass On Content Writing
Basic Guidelines Of Article Writing
Difference Between Article Writing & Website Content Writing
3 Assignments On Article Writing
Module 5 – Graphic Designing
Impact Of Graphics In Digital World
Understanding The Working Of Canva
Logo Design
5 Hands On Assignments On Canva
Creating Various Graphic Designs For Various Digital Platforms
Module 6 – Internal Framework Of Internet – Part 1
What Is A Domain
Types Of Domains
Historical Importance Of Domains
Existing Domain Name Usage Scenario
Module 7 – Internal Framework Of Internet – Part 2
Domain Name Server
What is Hosting Space
Types of Hosting Spaces
What Is an IP address ?
Internal FrameWork Of Internet- Flow Diagram
Module 8 – Basic Terminology Of Digital Marketing
What Is Keyword
Types Of Keywords
What Is Website
Types of Websites
Nomenclature Of Digital Marketing – Snippets, SERP, Key Metrics DA,PA,LPS etc..
Module 9 – Keyword Research
What is keyword Research ?
Guidelines Of Parameter Selection Of Keyword Research
Tools Used For Keyword Research
Live Exercise : Keyword Research On Various Tools
Module 10 – Website Building – Part 1
Purchasing A Domain
Purchasing A Hosting Space Website WireFrame/ SILO Structure
